Doctor Google vs the patients
If you ask any suburban family doctor what the hardest part of their job is, then I'm sure that - along with under funding, excessive patient loads, waits for tests and referrals, work load, the burden of $100K student debt and the office politics we all must deal with - they'd mention the frustration of competing with Doctor Google. People who, before seeking actual medical advice, have researched their symptoms online, and without the ability to distinguish credible sources from quacks, have come up with dubious self diagnoses from which they will not be swayed. And I get it.