Mark Latham Goes Bling Bling

14 April 2004
From The Daily Telegraph (and here's me thinking April Fools was two weeks ago):

FEDERAL Opposition leader Mark Latham today promised the young people of Australia more "bling-bling".

Mr Latham made the pledge during a light-hearted interview on Perth's Nova 93.7 FM radio, where he was schooled on how to appear more "cool" than Prime Minister John Howard.

The Labor leader was given a T-shirt emblazoned with a new moniker Lath-Daddy, a pimp-style cap with a feather in it, and a hip-hop theme song: 'Lath-Daddy's in the house. Which house? The Lower House'.

"We're going to take that all the way to Lodge," Mr Latham declared.

The Opposition Leader was told that to win over youthful voters he needed to talk the talk, using phrases like "bling-bling" - an American hip-hop term referring to flashy jewellery.

"Youth of Australia, Labor's policy is bling-bling," said Mr Latham.

"Bling-bling for everyone."

He clearly got the message across, because soon afterwards a listener, Adriana, rang the station to say he had won her vote.

"Bling-bling is the best policy I have had so far," quipped Mr Latham, who also demonstrated his "coolness" by correctly identifying singer Pete Murray as cooler than Anne Murray.

He (Mr Latham) stumbled when asked what was currently considered the new black.

"Gay is the new black," he was informed by the presenters.

Mr Latham also suggested federal Treasurer Peter Costello was in need of an extreme makeover from the cast of Queer Eye For The Straight Guy, but said although Mr Howard's eyebrows were enormous, they were not yet long enough for a comb-over.



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